PROGRAM BBA - SEMESTER 1
SUBJECT CODE & NAME - BBA 101 - COMMUNICATION
SKILLS
1. Communication is complete only
when the intended information reached the receiver. What are the various
barriers to communication? How can you overcome them?
Barriers to Communication
1. Language barrier :
Different languages, vocabulary, accent, dialect represent national or regional
barriers. Semantic gaps are words having similar pronunciation, but multiple
meanings like- round; badly expressed message, wrong interpretation and
inexpert assumptions.
2. Cultural
barriers: Age, education, gender, social
status, economic position, cultural background, temperament, health, beauty,
popularity, religion, political belief, ethics, values, motives, assumptions,
aspirations, rules/regulations, standards, priorities can separate one person
from another and create a barrier.
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2. How something is said carries
more weightage than the words themselves. Discuss this statement and briefly
explain the categories of non-verbal communication.
Explanation of statement
Stated briefly, how
something is expressed may carry more significance and weight than what is
said, the words themselves. Accompanied
by a smile or a frown, said with a loud, scolding voice or a gentle,
easy one, the contents of our communication are framed by our holistic
perceptions of their context. Those sending the messages may learn to
understand themselves better as well as learning to exert some greater
consciousness about their manner of speech. Those receiving the messages may
learn to better understand their own
intuitive
responses–sometimes in contrast
to what it
seems "reasonable" to think.
Part of
our culture involves
an unspoken rule
that people should
ignore these nonverbal elements
– as if the injunction were,
"hear what I say, and don't notice the way I say it." These elements
are often ignored in school or overridden by parents. So, the
task of incorporating conscious sensitivity to nonverbal communication
is made more difficult.
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3. What is
external communication? Discuss
the various channels
of external communication.
External Communication
External communication
refers to the
exchange of information
and messages with organizations, groups
and individuals outside
it. External communication, therefore,
enables the management
of an organization
to keep in touch with external persons, groups and organizations. This
is vital for organizations to carry out business as none of the organizations
operate in a vacuum.
External communication helps
managers in evolving
healthy and favorable relationships
with outside contact.
In other words,
the objective of external
communication is to
facilitate cooperation with
stake holders beyond its periphery. It also helps in building a positive
image of the organization and its products/services to others. External
communication is needed to bring about numerous transactions
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4. What groundwork does one need to do to make an effective presentation?
How do verbal, vocal and visual components of communication impact a
presentation?
Steps in Preparing a Presentation
There are four basic
steps of making a presentation:
1. Research and Planning
Once you
have identified the
purpose, gathered information
about your perspective audience,
and the locale or venue of your presentation, you can start with
the actual process
of planning and
preparing your presentation. Planning involves research,
selection of content, structuring the material you plan to
present, preparing for the
presentation, and finally
presenting it to your audience.
Intensive
and thorough research of the topic you are going to present is very
essential. Gather all
the information you
can from various
sources like internet, books,
journals, previous case studies etc. Presume that some of your audience
will come prepared
with their own
research and may
pose
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5. Different purposes of reading require different methods of reading.
Describe the various ways of reading. What are the techniques that you can use
to improve your reading?
Types of reading
The types or ways of
reading can be broadly classified into the following five categories:
1. Scanning: It is the
fastest type of reading. We use this method when we wish to find some specific
information about something in a hurry. We quickly glance through the text,
move our eyes quickly over the pages to look
for relevant words
or phrases that
would give us
the required information or
lead us to
it. This method
is usually used
for reading particular lists,
sentences, paragraphs, passages, or chapters
to locate specific information or facts related to your query on a particular topic or subject.
2.
Skimming or previewing: In
this type of
reading, your eyes
will go through the whole
material stopping at select portions, but
you will not read everything in detail. This type of reading is done to
get the main idea of a written work, or to quickly revise what one has already
read. Students often skim
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6. Why is employment communication a necessary weapon for employer? What
should an applicant look for before he submits a resume to his prospective
employer?
Importance of employment communication.
In these challenging
times engaging employees in a meaningful way and managing their morale is
critical for organisations meet their goals. Employee engagement is tied to
productivity, business performance and employee morale.
Notable differentiators
for this recession include:
Gen Y has only seen the
good times. They have not encountered an economy as turbulent and negative as
the one we are currently experiencing
The emergence of social
media as a mechanism that links people both globally and locally in a way that
has not been seen before. This means information travels faster, facts are
unlikely to be ‘owned’ by a privileged few and it is an extensive and effective
communication ‘enabler’.
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Semester - 1
Subject code & name BBA102 – ORGANIZATIONAL BEHAVIOUR
1. Define Organization Behaviour.
Discuss the Scientific Management Approach and the Contingency Approach to Organization
Behaviour.
Meaning of Organization Behaviour
Organizational Behavior
(OB) is the
study and application
of knowledge about how people,
individually and groups behave as individuals as well as in
groups in the
organizations. Its main
purpose is to
build better relationships by achieving
individual objectives, group
objectives, organizational objectives and at last, social objectives.
Talcott Parsons defines
organization as, “a social unit
which is deliberately constructed and reconstructed to seek specific goals.”
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2. What are Emotions? Discuss it
characteristics .
Emotions
Emotions are defined
as a complex
pattern of arousal, subjective
feeling and cognitive interpretation involving
physiological and psychological reactions.
They can also be explained as intense feelings that are directed at someone or something (object).
Emotions are often confused with moods and
affect. Affect is a broad concept and includes a wide
range of feelings that we experience
under normal and
abnormal circumstances. They include
emotions. Thus emotion
is a component
of affect. Moods,
on the other hand, are feelings
less powerful than emotions and are not directed at
an object.
But they are
related to emotions.
Suppose you were
making a presentation to
an important client.
A colleague begins
to criticize your approach. There is a heated argument.
You, no doubt, will be angry at your
colleague (object). This anger is emotion.
Because of this incident, later in
the
day you will experience unhappiness, dejection and hurt in general. This will
not be directed at
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3. What do you mean by Communication? Explain the process of
Communication.
Meaning of Communication
The word communication
is derived from the Latin word “commun is”, which means common. Communication, therefore, refers to the transmission and reception of
ideas, facts, opinions, feelings, emotions and attitudes by two or more
individuals. According to L. A. Allen,
”Communication is the sum of all the things one person does when he wants to create understanding in the
mind of
another.” Luthan defines
communication as “the
transmission of commonly
meaningful information. It is a personal process that involves the
exchange of behaviours”.
To Scott it
is as “a
process involving the transmission and
accurate replication of
ideas reinforced by
feedback purporting to stimulate
actions to accomplish
organizational goals”.
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4. Discuss the Thompson’s Conflict Management Styles
Answer:
According to
Thompson there are
five different styles
of conflict management. In below
figure we can see that it is a two dimensional
model: i) concern for self ii) concern for others
Figure : Conflict handling style
The conflict handling
strategies are chosen according to the requirement of the situation and person.
Suppose we have a conflict with our friend,
then we will not adopt the same strategy which we will adopt with
strangers.
Below are the strategies which can be adopted:
a) Competing:
This style is highly assertive and uncooperative. This style is power
oriented and includes
dominance. Those who
believe in this style
of conflict resolution
rely heavily on
punishment to have
control over others. People
use fight, argument
even physical aggression
to
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5. What do you mean by a Group? Explain the characteristics and the types
of Formal groups.
Meaning of a Group
Formal groups
are those groups,
which are purposely
created by the management for achieving
some of its
objectives. According to Chester
I. Barnard, it is “a system of consciously coordinated activities or
forces of two or more persons.”
Characteristics of a Formal group
·
Top management, for
achieving its goals, creates formal groups.
·
In order
to ensure efficiency
in all its
operations, the organizational structure of formal
groups is based on the principle of division of labour.
·
In formal groups,
the emphasis is
laid on getting the
job done and no
concern is shown towards the individuals who perform these jobs.
·
Formal groups have
their own hierarchies of authority and responsibility, which are to be
followed by everyone in the organization.
·
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6. Write short notes on the following:
a) Situational Leadership Model
b) Path Goal Theory
Situational Leadership Model:
The situational
leadership model was given by Hersey and Blanchard in the year 1969.
In this model,
on the basis
of relationship behaviour
and task behaviour, four
leadership styles were suggested. In
the situational model a
style of
the leadership is
matched with the
maturity of the
followers. The
maturity of
the follower is
decided by his
ability to take
responsibility, his education,
willingness to do a task and capacity to set high but attainable goals. Task
behaviour is all
about the leader‟s
organizing capability and coordinating ability
so that a
task can be
accomplished. Relationship
behaviour includes maintaining
proper communication processes
and developing healthy
relationships with subordinates
by providing social and emotional support.
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B . Path Goal Theory:
Path-goal theory
was proposed by
R. J. House.
This theory says
that a leader should
motivate his subordinates
for attaining the
work goal by clarifying the path so that they can get
personal rewards. This can be done by
removing confusion or conflicting ideas. The rewards for the subordinates
should be
increased and proper
guidance and counseling
should be provided so
that they can
obtain the rewards.
In other words,
a leader should analyse the
situation, the need of the follower and task, and provide support ,
clear the path,
clarifying the path
so that follower
can get the rewards. For this a leader can adopt
following styles:
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PROGRAM BBA -
SEMESTER I
SUBJECT CODE & NAME - BBA 103-BUSINESS ENVIRONMENT
1. The External
Analysis examines opportunities
and threats that
exist in the
environment. How is it done? What should business managers do to access
the business environment?
External analysis
The
External Analysis examines opportunities and threats that exist in the
environment. Both opportunities and threats exist independently of the firm.
The way
to differentiate between
a strength or
weakness from an opportunity or threat is to ask:
Would this issue exist if the company
did not exist? If the answer is
yes, it should
be considered external
to the firm. Opportunities refer
to favorable conditions
in the environment
that could produce rewards
for the organization
if acted upon
properly. That is, opportunities are situations that exist
but must be acted on if the firm
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2. Write short notes on:
a. Fiscal policy
b. Monetary policy
Role and objectives of fiscal policy
Fiscal Policy is a
tool, in the hands of the Government, to influence the level of GDP
in the short
run, by using
taxes and Government
Spending. It is about bringing changes in taxes and
spending, so as to affect the demand for
goods and services and hence the output in the short run. The budget deficit is the difference between
its spending and its tax collections. When a Government increases its spending
or cuts taxes to stimulate the economy, it will increase the government’s
budget deficit.
Fiscal
Policy is a very important tool of
macroeconomic policy. It is also an important tool to stabilize the
economy, i.e. to overcome recession and to control inflation.
So basically fiscal
policies are a
set
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B . Role and objectives of monetary policy
Monetary Policy
is a tool
that incorporates the
actions that the
Reserve Bank takes to influence the level of GDP. The Reserve Bank can
influence the level of
output in the
short run, through
open market operations, changes in
reserve requirements or
changes in the
discount rate. These tools can be used to form a suitable
monetary policy during the times of both recession and
inflation. The aggregate
demand can be
raised during recession time by
adopting an expansionary or easy monetary policy while it can be used to
control inflation through a contractionary or tight monetary
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3. What is a mixed economy?
Discuss the merits and demerits of mixed economy.
Mixed economy
A mixed economy is an
economy which combines the elements of
both the capitalist and the
socialist economies. It
attempts to combine
the best features of
both capitalism and
socialism while excluding
the demerits of both.
Depending upon the
nature of government intervention, we can differentiate between two types of
mixed economies. In one form of mixed economy, the government tries
to control and
regulate the private
sector through its policies
of taxation, public
expenditure, bank rate,
labour laws, etc.
However, the
government does not
directly undertake production
activity.This type of mixed economy exists in most of the developed
countries such as the USA, UK, etc. The
second type of mixed
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4. Write a
note on the
three pillars of
free economy namely
liberalization,
privatization and globalization.
An ideal free and open economy is
based on three principles which are as follows:
Liberalization: The
process of liberating
the economy from governmental regulations and
control is known
as Liberalization. This
results in greater freedom for
private enterprise that
leads to faster
economic growth. Over the last two decades, India has
witnessed a gradual liberalization in
many major sectors such
as industry, infrastructure, banking,
capital market, services and
foreign trade. Liberalization allows
flexibility and reduces cost. The process of liberalization is characterized by
the following features:
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5. Describe the corporate social
responsibility of business houses towards human resources with an example of an
Indian Company.
Business is
an activity of
making, buying or
selling goods or
services for money. “Social
responsibility” means to serve the people or the community without expecting
anything. Business is
meant to create
wealth, new markets, provide
employment and produce
enough goods to
sustain its activities and to improve
its competitiveness. Society
should provide an environment for
the business to
grow and prosper
which will allow
the investors to earn
money. The survival
and the growth
of the business depend upon
society. Resources like
people, services, raw
materials and
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6. Explain the Indian economy with
reference to the service sectors like Education and Health care.
Service Sector
The Services
sector is the
largest contributor to
the country's GDP
(more than half of India’s GDP). It has maintained a steady growth since
96-97, except for a fall in
2000-2001 which was
because of the
global dot com bubble
bursting. India has
the title of
being the world’s
second largest fastest growing
economy, in the
services sector in
particular. This growth has been fuelled by a growing urban
middle class, largely English speaking, which in turn has given rise to the
growth in back-office operations such as call centers. The outcome of economic
liberalization that began in 1991 is most significant in the services sector.
Due to the services sector, the tax revenue has seen an increase of
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SUBJECT CODE & NAME - BBA104 - QUANTITATIVE
TECHNIQUES IN BUSINESS
1. What do you mean by Measures of
Central Tendency? Explain the Measures of Central Tendency.
Meaning of Measures of Central Tendency
The
most important objective of statistical analysis is to determine a single
value for the
entire mass of
data, which describes
the overall level
of the group of observations. It
is a single figure and describes the entire series of observations with
their varying sizes.
A single number
describing some features of a
frequency distribution is called descriptive
statistics. There are various ways in which frequency curves can differ
from one another. Even though the
„general‟ shapes of
the curves are
the same (the
area under them is
already made equal by the
strategy of plotting the percent density), the
details of the
shape may change.
Below figure shows the curve
B has a smaller
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2 Briefly explain the following:
a) Cumulative frequency distribution
b) Pie Chart
c) Bar Chart
d) Histogram
e) Frequency polygon
Cumulative frequency distribution
The above tells us the
number of units in each class interval, it does not tell directly the number of
units that lie below or above the specified values of the class
intervals. This can
be determined from
a „cumulative frequency distribution‟. The
cumulative frequency distribution
is a modified
form of
frequency distribution,
as shown in below table. In a given row, the value of the last column is the
cumulative value of the frequencies shown in its last but one column up to that
value.
Table
: Cumulative Frequency Distribution
Pie Chart
Pie chart
is a circle
whose area is
divided proportionately among
the different components by
straight lines drawn from
the centre to the
circumference of the circle. When statistical data are given for a number of
categories, and we
are interested in
the comparison of
the various
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3 a. Explain the methods of
determining trend in time series.
Answer:
There are four possible methods of secular trend which are the
following:
1. Free hand method or graphic method
2. Semi-average method
3. Moving average method
4. Least square method of fitting mathematical
curves
Free hand method or graphic method
In
free hand method the given
data are plotted as points on a
graph paper against time.
The time series data (y) are shown along the vertical axis
and time (t) along
horizontal axis. Then a smooth
free hand curve
is drawn through the scatter of
the plotted points, appearing to represent their pattern of movement over time. This method gives us a quick estimate of the trend value and can be
used to obtain a preliminary knowledge of the nature of the trend
value and an
approximate value.
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SEMESTER I
SUBJECT CODE & NAME - BBA105- COMPUTER
FUNDAMENTALS
Question:
1 a. Determine the decimal equivalent of the given
number (67.33)8
b. determine the decimal
equivalent of the given number (115)16
Answer:
a. Decimal to octal conversion-
formula
Octal Fraction
to Decimal In
order to obtain
decimal equivalent of the
given octal number, you should multiply each digit of the octal number by its
weighted position, and each weighted values is added together to get the
decimal number. The exponential expressions of each fractional placeholder
are 8-1, 8-2, and
this way the
exponent notation proceeds.
Consider the following example.
Determine the
decimal equivalent of the given
number (23.12)8
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b. Decimal to hexadecimal
conversion- formula
Hexadecimal to Decimal: In order to obtain decimal equivalent of the given
hexadecimal number, you
should multiply each
digit of the
hexadecimal number by its
weighted position, and
each weighted values
is added together to get the
decimal number.
Consider
the following example.
Example
: Determine the decimal
equivalent of the
given number (122)16
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2. Invite a set of friends for
your wedding through email because you do not have enough of time to go and
personally invite. How do you invite them with one personal mail?
Mail merge steps
The mail
merge wizard provides
the easiest method
for creating a mail
merge. It provides step by step instruction to users.
·
To
start mail merge
wizard, Click onMailings
tab> Start mail Merge
(subheading).
·
Click on Start Mail Merge icon and from
the drop down menu select Step by Step MailMerge Wizard option listed at the ends of
the menu.
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3 a. What is a Macro?
b. How do you create Macro for a
sub routine?
a. Explaining Macro
If you perform a task
repeatedly in Microsoft Word, you can
automate the task by using a macro. A macro is a series of Word and Excel
commands and instructions that you group together as a single command to
accomplish a task automatically.
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b.
Describing how to create Macro with the help of drawing dialog boxes
You can
create a macro by using the macro recorder to record a sequence of actions, or
you can create a macro from scratch by entering
Visual Basic for Applications (VBA:
A macro-language version of Microsoft Visual Basic that is used to
program Windows applications and is
included with several Microsoft
applications.) Code in
the Visual Basic
Editor (Visual Basic Editor: An
environment in which
you write new
and edit existing
Visual Basic for Applications
code and procedures.
The Visual Basic
Editor contains a complete debugging toolset for finding
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