Sunday 21 June 2015

BBA SEMESTER - 5 SPRING - 2015

PROGRAM  - BBA , SEMESTER  V
SUBJECT CODE & NAME - BBA502 & FINANCIAL MANAGEMENT

1.  Explain  the  functions  of  finance  Explain  about  the  role  of  a  finance  manager  and funds allocation.

Functions of Finance

For the effective execution of the finance functions,certain other functions have to be routinely performed. They concern procedures andsystems and involve a lot of paper work and time. They do not require specialised skills of finance. Some of the important routine finance functions are:

• supervision of cash receipts and payments and safeguarding of cash balances
• custody and  safeguarding of  securities, insurance  policies and other valuable papers
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2.  Write short notes on :
a)  Operating Budgets
b)  Financial Budgets
c)  Capital Budgets

(i)  Operating  Budgets

Operating budgets relate to the planning of the activities or operations of the enterprise,  such as  production,  sales  and purchases.  Operating budget  is composed of two parts—a programme or activity budget and aresponsibility budget. These represent two different ways of looking atthe operations of the enterprise; but arriving at the same results.

• Programme or activity budget specifies the operations or functions to be performed during the next year. One logical way toprepare this kind of budget  is to  plan for  each  product  the  expected  CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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(ii)  Financial  Budgets
Financial budgets are concerned with the financial implications of the operating budgets—the expected cash inflows and cash outflows, financialposition and the operating results. The important components of financial budgets are: cash budget, pro forma balance sheet and income statement and statements of
changes in financial position.

• Cash budget is the most important component of the financial budgets. A good management would keep cash balance at optimum level; too little cash endangers the liquidity of a company, and too much cash tends to impair profitability. The major objective of the cash budget, therefore, is to plan cash in CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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(iii)  Capital  Budgets

Capital budget involves the planning to acquire worthwhile projects, together with the timings of the estimated cost and cash flows of each project. Such projects require large sum of funds and have long-term implications for the firm. Capital budgets are difficult to prepare because  estimates of the cash flows over a long period have to be made which involve a  great degree of uncertainty.

The capital budgets are generally prepared separately from the operating budgets. In many companies, there is a committee separate from the budget committee  to appropriate  funds  for  capital  CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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3.  Explain on cost of capital and cost of preference capital.

Cost of Capital

We should recognise that the cost of capital is one of the most difficult and disputed topics in the finance theory. Financial experts express conflicting opinions as to the correct way in which the cost of capital can be measured. Irrespective of the measurement problems, it is a concept of vital importance in the financial decision-making. It is useful as a standard for:

• evaluating investment decisions,
• designing a firm’s debt policy, and
• appraising the financial performance of top management.

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4. Solve the given problem below:

Sales  25,00,000  ;  Variable cost 15,00,000  ; Fixed cost  5,00,000 (including interest on 10,00,000). Calculate degree of financial leverage.

Determine the operating leverage :
Determine the degree of operating leverage from the following data:

S Ltd                            R Ltd
Sales                                        25,00,000                    30,00,000
Fixed costs                              7,50,000                      15,00,000

Variable expenses 50% of sales for firm S   25% for firm R.

Calculation of financial leverage

Solution

Sales                                                                                                      25,00,000
– Variable cost                                                                                  15,00,000
– Operating fixed costs (`5,00,000 –  `1,50,000)                   3,50,000
                                                                                                                _______
EBIT                                                                                                       6,50,000
– Interest                                                                                            1,50,000
                                                                                                                _______
Net earnings before Taxes                                                          5,00,000
                                                                                                                _______
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5.  Explain the capital budgeting process. Why is Net Present Value (NPV) important?

Capital Budgeting Process

Capital expenditure or investment planning and control involve a process of facilitating  decisions  covering  expenditures  on  long-term  assets. Since  a company’s survival and profitability hinges on capital expenditures, especially the major ones, the importance of the capital budgeting or investment process cannot be over-emphasized. A number of managers think that investment projects have strategic elements, and the investment analysis should be conducted within the overall  framework of  corporate strategy.  Some managers  feel that  the qualitative aspects of investment projects should be CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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6.  Write about cash planning and explain about cash forecasting and budgeting.

Cash Planning

Cash flows are inseparable parts of the business operations of firms. A firm needs cash to invest in inventory, receivable and fixed assets  and to make payment for operating expenses in order to maintaingrowth in sales and earnings. It is possible that the firm may be making adequate profits but may suffer from the shortage of cash as its growing needs may be consuming cash very fast. The ‘cash poor’ position of the firm can be corrected if its cash needs are planned in advance. At times, a firm can have excess cash with it if its cash inflows exceed cash outflows. Such excess cash may remain idle. CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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EMAIL ID : SMUDOC@GMAIL.COMPROGRAM  - BBA - SEMESTER  V
SUBJECT CODE &  NAME - BBA 504
TAXATION MANAGEMENT

1.  Distinguish  between  revenue  expenditure  and  capital  expenditure.  Explain  the  distinction between capital losses and revenue losses.

To distinguish revenue expenditure from capital expenditure, the following tests can be applied:


(i) Nature of the assets: The amount incurred to purchase or gain fixed assets or due to the installation of fixed assets is called capital expenditure. While When a person incurs expenses due to purchasing of goods for resale as well as other costs in connection with the purchase, it is termed as revenue expense.

(ii) Nature of liability: A payment made by an individual to clear a capital liability is capital expenditure.
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2.  Explain the deductions u/s 80.

Various deductions u/s 80 are as below :

Deductions on Section 80C, 80CCC & 80CCD
Section 80C
This section has been introduced by the Finance Act 2005. Broadly speaking, this section provides deduction from total income in respect of various investments / expenditures / payments.


Section 80CCC: Deduction in respect of Premium Paid for Annuity Plan of LIC or Other Insurer
Payment of premium for annuity plan of LIC or any other insurer Deduction is available upto a maximum of Rs. 100,000.
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3.  Write a note on Fringe Benefit Tax.

Fringe Benefit Tax (FBT) was introduced in the Finance Act, 2005, as an additional income-tax and came into force on 1st April 2005. The  term  ‘fringe  benefits’  means  ‘any  consideration  for  employment provided by way of any privilege, service, facility or amenity provided by the employer to the employees’. Fringe Benefit Tax is to be levied on the employer in respect of fringe benefits provided/deemed to be provided by the employer to his employees during any financial year commencing on or after 1st April 2005.
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EMAIL ID : SMUDOC@GMAIL.COMPROGRAM  - Bachelor of Business Administration- BBA
SEMESTER  5
SUBJECT CODE & NAME  BBA505: ENTREPRENEURSHIP MANAGEMENT

1. Define the term ‘Entrepreneurship’. Explain the importance of entrepreneurship.

Definition of Entrepreneurship

The word ‘entrepreneurship’ typically means to undertake. It owes its origin to Western societies. But even in the West, the meaning has undergone changes from time to time. In the early sixteenth century, the term was used to refer to army leaders. In the eighteenth century, it represented a dealer who bought and sold goods at uncertain prices. In 1961, Schumpeter used the term ‘innovator’ for entrepreneur. Entrepreneurship is recognized all over the world in countries such as USA, Germany, and Japan and in developing countries like India. From the economic standpoint, initially the economists CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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2.  What are the sources of opportunities for an entrepreneur? Discuss the methods of  generating ideas.

Sources of opportunities for an entrepreneur

Opportunities are everywhere. It is like ‘eye the beholder’. Some see opportunities, some don’t. Some even see opportunity in threats or failure. The source of grassroots innovation, like that of Wright brothers, need just curiosity, relentless efforts, and of course a belief in oneself that ‘we shall overcome someday’. This is a high risk area, as nothing is known in terms of outcome or even timeline for activities.

In case of existing innovation, creative thinking comes handy in sensing business opportunity that can build an echo system. An idea around innovation that can improve the quality of life of certain sections CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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3.  Write short notes on the following:
a)  Types of ownership securities
b)  Choosing the Legal Form of New Venture


a) Types of ownership securities

For non-corporate (sole-proprietorship and partnership) businesses there is only one type of ownership security available and that is the owners’ capital. Owners (sole-proprietor or partners) bring capital and enjoy the rights to participate in managing business (depending upon agreement) and the right to share profit or loss (usually in the proportion of every partner’s share in capital). Therefore, the following material on the types of ownership security is more appropriate for corporate form of business.

1. Common or Equity Shares
In case of a company, total ownership fund is called a ‘stock’ and it is divided into smaller units called CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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b) Choosing the Legal Form of New Venture

The broad classification of the forms of business organizations includes: (i) sole-proprietorship, (ii) partnership, and (iii) corporate form of business organizations. Partnerships can be regular and limited; and companies can be private or public. Companies can also be either for-profit or non-profit organizations.

Let us have a look at each of the forms of business organization in brief.

1. Sole Proprietorship Form of Business Organization

Formation of sole-proprietorship and running it has no legal costs. The owner has full control over CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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BBA SEMESTER - 4 SPRING - 2015

PROGRAM  -  BBA
SEMESTER  IV
SUBJECT CODE & NAME - BBA401- E-COMMERCE

1.   a. Amazon is the world's online marketplace®  for all the books, enabling trade on  a local, national and  international  basis.  With  a  diverse  and  passionate  community  of  individuals and small businesses, Amazon offers an online platform where millions of items are traded  each  day.  Mention  and  explain  the  various  opportunities  offered  by ecommerce for businesses.

b. What are the advantages and disadvantages of eCommerce?

1 (a.) E-Commerce Opportunities for Businesses

Many businesses need e-commerce software services to help take advantageof e-commerce areas.

1. Tourism and Travel Sector:This sector has updated its system with ecommerce services. Consumers can make online reservations of hotels, motels, air tickets, railway tickets, etc.

2. Banking Sector:Most banks have changed their working style by making their services available online through their respective websites.

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1 (b.)  Advantages of E-Commerce

1. All-time processing:Customers can use the marketplace at all times with the use of e-commerce services.

2. Better service:Customers are fully satisfied and receive better service.

3. No mediators: Customers can directly contact the suppliers and remove all mediators.

4. Data on consumer performance: Using the e-commerce services, one can understand consumer behaviour, for example, websites, products, schemes and modes of payment which are preferred by the CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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2. a. The TCP/IP reference model is the  network model used in the current Internet architecture. This model is derived from the OSI model and they are relatively same in  nature.  Explain  the  different  characteristics  of  Gateways  in  the  TCP/IP reference model with a neat diagram

b. Write short note on Hyper Text Markup Language (HTML) with example

2. a. Characteristics of Gateways

• Gateway routers are used to connect dissimilar LANs and perform all the functions of bridges and routers. It operates as all seven  layers of the OSI Reference Model.

• Gateways provide  full protocol  conversion from  one proprietary  LAN technology to another.

• Gateway uses higher layers of the OSI model, perhaps through layer 7, the application layer.


Figure : TCP/IP Reference Model for Communication

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b. Hyper Text Markup Language (HTML)

HTML is a method where ordinary text can be converted into hypertext. It is a set of special codes included to control the layout and appearance of the text. Technically, HTML is not a programming language. It combines instruction within data to tell a display program called browser, how to render the data that the document contains.

The following is the structure of HTML:
<html>
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3. Hanson websites are built to work for your business and are built on the concept of intelligent website. An  intelligent website is more than just a brochure on the web. It allows you to edit the website yourself through a Content Management System (CMS). What is the need for an intelligent website?

Consider the following steps that e-commerce companies typically follow in leveraging their information.

Step 1: Basic Web traffic analysis

Before starting any Web activity , one first needs to analyse the Web traffic.  This type of data provides a record of the entry and exit points into a website, pages that were visited, links that were followed, the duration for which a person viewed a particular page, the precise day and time of visit, the browser type, visitor’s IP address and other information.

Step 2: Customer interaction analysis

This step is used to collect more information about the customer’s interactions with the website. The registered users are people who have had to register for site usage, generally by filling out a survey CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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4.   When a data is sent across the network it is encrypted and arranged in a way that even if there is a diversion in the flow of data should not leak the data. At the reception it is decrypted and actual data is obtained. Explain the different methods of encryption technique.

Methods of Encryption

There are three types of cryptography or methods of encryption:

• Secret key or private key or symmetric key cryptography
• Public key or asymmetric key cryptography
• Hash function

1. Secret key or symmetic key cryptography

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5.   Explain the different categories of electronic payment system in detail.

Electronic Payment Systems are becoming central to e-commerce as companies look for ways to serve customers faster and at a lower cost. EPS is being used nowadays in banking, retail, health care, online markets, and even in government transactions. Looking back it can be said that research in electronic payment (e-payment) systems can be traced back to the 1940s. However, it was only in the late 1970s that the first applications and credit cards materialized. In the beginning, this upcoming electronic payment system was known as electronic funds transfer (EFT). It was defined as: ‘Any transfer of funds CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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6.    We know that there are various internet services which help us to make the use of network efficiently. Being a regular user of the various services without probably knowing the technical aspects explain those services in details with an example.

Services that are available on the Net are as follows:

• World Wide Web
• E-mail
• File Transfer Protocol
• T elnet
• Web Chat
• Online Service
• Instant Messaging

1. World Wide Web

According to Wikipedia, the World Wide Web is a system of interlinked hypertext documents accessed via the Internet.  Y ou can use a Web browser to view texts, images, videos and multimedia on web pages and navigate between them using hyperlinks.

2. Electronic Mail

Electronic mail—or e-mail—has been around from even before the Internet. Wikipedia explains that e-mail is any method of digitally creating, transmitting or storing human communication that is primarily CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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EMAIL ID : SMUDOC@GMAIL.COMPROGRAM  - BACHELOR OF BUSINESS ADMINISTRATION-BBA
SEMESTER  4
SUBJECT CODE & NAME  - BBA 402 & MANAGEMENT ACCOUNTING

1.  Explain the importance of Management Accounting and Need of Management Accounting.


1. Importance

Management  accounting  is  very  helpful  to  management  in  every  field  of activity.  It  assists  the  management  in  the  performance  of  the  various managerial  functions  of  planning,  controlling,  co-coordinating,  organising, motivating  and  communicating.  Its  importance  may  be  summarised  under
the following heads:

·         Increases efficiency  –  Management accounting encourages efficiency in business operations. The targets of different departments are fixed in advance and achievement of target forms a yardstick for measuring their efficiency.

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2.  Explain the various steps in Budgetary Control. Advantages of Budgetary Control.

Steps in Budgetary Control

The various steps included in the budgetary control system are:
1.  Determination  of  organisational  objectives  –  Budget  is  a  tool  for implementing  the  organisational  objectives  and  policies.  Hence,  it  is essential  to  determine  organisational  objectives  before  starting  to  prepare budgets.

2. Determination of key factors  –  The performance of every organisation will be particularly influenced by certain critical factors called key factors or limiting factors. They limit the volume of output and will have direct impact on the profitability of the organisation. Key factors may consist of a specified raw  CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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3.  What is absorption costing? Explain the features of absorption costing. Write the differences between absorption and marginal costing.

Absorption costing

Absorption costing is a technique or practice of ascertaining the cost per unit of goods produced or service rendered. Absorption costing is the practice of charging  all  costs,  both  fixed  and  variable  to  operations,  process  or products. In marginal costing, only variable costs are charged to production. The Institute of Cost and Management Accountants (UK) defines absorption costing  as,  "the  practice  ofcharging  all  costs,  both  variable  and  fixed  to operations, processes or products." This explains why this technique is also called  full  costing.  Administrative,  selling  and  distribution  overheads  as much form part of total cost as prime cost and factory burden.

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4.  Explain the three types of financing in working capital.

Raw material: Rs.80 per unit, labour: Rs.30 per unit; overheads:  Rs.60  per unit,  selling  price/unit  Rs.200:  raw  materials:  one month,  work  in  progress:  15 days, finished goods:  1month; creditors: 1month; debtors: two months, Wages:  45 days;  overheads:  1 month;  ¼  of  production  is  sold  in  cash.  Desired  cash balance  is  Rs.3,65,000.  Production  per  annum  is  1,04,000  units.  Estimate  the working capital.

Financing of Working Capital

From the concept point of view, the term working capital can be used as:

·         Gross  working  capital  –  The  gross  working  capital  refers  to investments in all the current assets taken together. The total investment in all current assets is the gross working capital.

·         Net working capital –  This refers to excess of total current assets over total current liabilities.

·         Zero working capital  –  This refers to inventory plus receivables minus payables.

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5.  Use the following information to prepare:
·        A schedule of changes in working capital.
·        A funds flow statement of Sahana & Co.
Balance Sheet of Sahana & Co.
Liabilities
31.03.2010
31.03.2011
Assets
31.03.2010
31.03.2011








Capital
1,85,000
2,10,000
Goodwill (at cost)
60,000
60,000

P&L


Land and building
1,85000
2,20,000

account
1,47,800
1,76400
Plant and







Bank loan
1,20,000
90,000
machinery
47,400
52,400




Bills


Furniture
19,400
19,400

payable




40,000
68,000
Inventory
82,600
72,400



Sundry


1,40,000
1,22,000
Sundry Debtors
1,20,000
1,28,000

Creditors





Bills Receivable
80,000
72,100

Provision







20,000
18,000
Bank
50,000
48,300

for taxation





Cash






8,400
11,800














6,52,800
6,84,400

6,52,800
6,84,400









Schedule of changes in working capital
Fund flow statement of Sahana & Co




Answer:

Statement of changes in working capital from 01.04.2010 to 31.03.2011.

Statement of Changes

Particulars
Previous
Current
Working capital change


period
period




Increase
Decrease











Current assets





Inventory
82,600
72,400

10,200

Sundry debtors
1,20,000
1,28,000
8,000


Bills receivable
80,000
72,100

7,900







Bank

50,000
48,300



1,700



Cash


8,400
11,800

3,400

















3,41,000
3,32,600

11,400
19,800



Current liabilities






















Bills payable

40,000
68,000



28,000











Sundry creditors









1,40,000
1,22,000







Provision for taxation


18,000





20,000
18,000















2,000



























2,00,000
2,08,000

31,400
47,800














Working capital (A-B)   1,41,000

1,24,600







Changes in working capital
(1,24,600-1,41,000) or







(31,400-47,800)



–16,400


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6.  Give the meaning of dividend policy. Explain the significance of dividend decision and types of dividend policy.

Meaning of Dividend policy

Dividend policy is the policy drafted by companies regarding the amount to be  paid  to  shareholders  in  the  form  of  dividends.  Companies  can  utilise profits gainfully using the following two options:
·         Retain profits within the company.
·         Pay profits to shareholders as dividends.
Based on these two options, companies frame a permanent dividend policy. The company usually decides the dividend policy based on its current and future  financial  positions.  Based  on  the  dividend  policy  adopted  by  the company,  investors  and  the  financial  market  come  forward  to  make
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EMAIL ID : SMUDOC@GMAIL.COMPROGRAM  -  BBA
SEMESTER  4
SUBJECT CODE & NAME - BBA 403 - International marketing

1.  Explain the meaning, need and significance of international marketing.

Definition:  “International  marketing  is  defined  as  the  performance  of business activities designed to plan, price, promote and direct the flow of a company’s  goods  and  services  to  customers  or  users,  in  more  than  one nation, for a profit”.      – Philip R Cateora

Applying  marketing  principles  to  more  than  one  country  is  referred  to  as international marketing. Yet,  there can be a crossover between international marketing, which is a common CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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2. What are the elements of culture? Explain.

Elements of Culture

Broadly, culture constitutes five elements called the values, rituals, symbols, beliefs and thought processes as referred in the foregoing paragraphs. Each of these five elements of culture is of extreme significance to international marketer  in  the  context  of  sales  promotion.  Hence  it  is  desired  of  an international  marketer  to  understand  each  element  of  culture.  These elements  are  naturally  impacted  by  geography,  history,  technology  and
political  economy,  besides  social  institutions  of  individual  nations.  It  is therefore necessary CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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3. Assessing political environment plays an important role in taking business decisions. Discuss this statement. What risks could arise due to political environment?

Assessing  the  political  environment  always  plays  a  very  important  role  in arriving  at  any  business  decision. Foreign  firm  operations  are  drastically affected  due  to  certain  laws  and  regulations  directed  by  local,  regional and/or central government.

Further, assessing the political situation and climate of the home country is much easier compared to the one in a country where the  business is yet to start.

It is very important to note that  political risks are non-commercial risks. This is  very  true,  if  the  changes  on  the  political  front  are  of  a  trivial  nature. Political risks may be defined as any changes in the political environment that may adversely affect the value of a firm’s CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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4.  Explain the meaning and need of secondary research in international marketing.

Meaning

As the name indicates, secondary data is the data collected by somebody earlier for their use.

Secondary  research  is  carried  out  first.  This  research  is  conducted  by collecting data from the following sources:

a)  A  firm’s  database  covering  its  P&L  account,  inventory  levels,  visit reports  from  the  sales  team  and  previous  market  research  reports,  if any.

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5.  What is the mode of entry adopted by McDonalds? Discuss the various modes of entry in international business.

Mode of entry by McDonalds

McDonalds adopted Franchising as mode of entry to international business.
In franchising, a  contractual agreement is set up in  which an organisation (franchiser)  trades  the  right  to  use  its  intellectual  property  (patents,  brand names,  copyrights,  company  name,  technology,  work  methods  and trademarks) to another organisation (the franchisee) for a particular fee. The franchiser assists and/or exercises a significant amount of control over the way the franchisee functions.
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6. Write short notes on:
a) Product diversification
b) Product customization

a) Product Diversification

Product diversification is a  conscious  activity  undertaken  by business firms where new products are added to the existing portfolio of product/s to exploit the additional sales opportunities available in the market.

The  diversification  of  a  product  is  a competitive strategy to retainexisting customers and attract new customers and  additional  markets.  The  International  Marketer  secures  a  marketing edge over competitors by diversification of products in which process either new  CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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b) Product Customization

A product is the focal element of the marketing mix. In case of international marketing product decision-making often involves adopting standardization or adaptation of the product. We have an option to market the same product manufactured  in  our  country  in  an  international  market  or  segment.  Then there  is  the  second  and  somewhat  better  option  to  localize  it  to  meet  the requirements of the host country consumers and modify it so that it pleases their  tastes  and  preferences.  A  few  advantages  and  disadvantages  of standardization are stated CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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EMAIL ID : SMUDOC@GMAIL.COMPROGRAM  - Bachelor of Business Administration
SEMESTER  IV
SUBJECT CODE & NAME - BBA404-Small Business Management

1.  Write short notes on the following:
a) Various forms of organisation
b) Competitive strategies

a) Various forms of organisation

Small business may operate under any one of several forms of organisation. These are:

1) Sole proprietorship

Here  the  owner  and  manager  is  the  same  person,  who  will  have  the responsibility of  taking care of each and every aspect of the business. This is a common business structure. With this structure, operation is easy and devoid of any authoritative control. Managerial flexibility is much more in this form  and  legal  obligations  are  lesser  when  compared  to  other  forms  of business.  But in case of any liabilities, owner will have to take the complete responsibility.

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b) Competitive strategies

“A  company’s  competitive  strategy  consists  of  business  approaches  and initiatives  it  undertakes  to  attract  customers  and  fulfil  their  expectations”: Thompson and Strickland.

It aims to appeal to customers in ways to set apart the enterprise from rivals and to carve out its own market position. Developing the irresistible  element
that draws customers to its products or services will produce the competitive edge.
Michael  Porter has  described  three  general  types  of  strategies  that  are commonly  used  by  businesses  to  achieve  and  maintain competitive advantage. They are:

1.  Cost Leadership.
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2. What is meant by working capital? Explain the various sources of working capital.

Working capital

Working capital is defined as the capital required for the working or running of an organisation. There are two concepts of working capital:

a)  Gross working capital which is the sum of all current assets.

b)  Net working capital, which is the  difference between current assets and current liabilities.

Sources of Working Capital :

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3. Describe the following:
(a) Capacity management
(b) Managerial activities

(a) Capacity management

Capacity refers to the output the plant can produce in a time period. Building capacity in excess of demand requirement will result in blocking up of funds in idle capacity. Too short a capacity will force the business to forego orders resulting in customer dissatisfaction.  Consequently,  it will sap the morale of the marketing  staff. It  is imperative that the right balance is struck between production capacity and market demand.  Hence a major issue is to decide on the optimum production capacity.

In order to optimise production capacity, a good planning strategy not only for  the  short  term  but  for  CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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(b) Managerial activities

Four managerial activities are as below:

1.  Traditional  management:  This  activity  comprises  planning,  controlling and decision-making. The observed behaviours  associated with it are to set goals  and  objectives,  define  tasks  which  are  needed  to  achieve  goals, schedule  employees,  assign  tasks,  provide  routine  instructions,  define problems,  handle  day-to-day operational crises,  decide  what to do, develop new  procedures,  inspect  work,  walk  around  inspecting  the  work,  monitor performance data and do preventive maintenance.

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EMAIL ID : SMUDOC@GMAIL.COMPROGRAM  - BBA
SEMESTER  - 4
SUBJECT CODE & NAME  BBA405: RETAIL MANAGEMENT

1. Explain different types of Retail formats.

Retail formats and types

Retail  industry  is  continuously  going  through  changes  on  account  of liberalisation,  globalisation  and  consumer  preferences.  While  multinational retail  chains  are  looking  for  new  markets,  manufacturers  are  identifying, redefining  and  evolving  new  retail  formats.  Retailers  can  be  classified  by retail store strategy mix, which is an integrated combination of time, location, assortment, service, advertising and prices,  etc.  The various categories are grouped under two main headings:
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2.  Explain retail marketing mix.

Retail marketing
     
The  role  of  marketing  in  retail  organisation  is  two-fold—the  first  role  is informing the consumer that they exist  and the second role is enabling it to get closer to the end consumer.

Retail  marketing  is  comprised  of  the  activities  related  to  selling  products directly  to  consumers  through  channels,  such  as  stores,  malls,  kiosks, vending machines or other fixed locations. The successful implementation of the components of the traditional marketing mix (product, place, price and promotion) is essential for success in retail marketing. The savvy marketer  must have a thorough CONTACT US FOR READY MADE SOLVED ASSIGNMENTS
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3. What are the elements of store design? Explain each in detail.

Elements of store design

The  store  design  tells  a  customer  what  the  store  is  all  about.  It  is  very important for communicating and creating  an image of the store in the minds of the customer. It is the creation of this image that is the starting point of all marketing  efforts.  This  creation  of  image  is  possible  only  when  the merchandise,  sales  personnel,  and  the  location  –  all  these  work  together with the elements of store design.  These  elements of store design are as follows:
·         Store marquee.
·         Store front.
·         Atmospherics and aesthetics.
·         Store layout.
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