PROGRAM BBA
SUBJECT CODE & NAME BBA 201 RESEARCH METHODS
1. Discuss the primary data
collection techniques in detail.
Ans- Primary data
Primary data is more
reliable to analyze the problem, and thereby to draw valid conclusions. Secondary
data also has importance, but the originality of data (Valid data) cannot
be maintained, and may not suit the requirements of the researcher sometimes.
While discussing
Primary data, we
discussed about the
various ways or sources
of collecting the primary data
namely, observations, personal interviews, telephone interviews,
mail surveys and survey methods.
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2. a. Explain the different types
of research designs.
b. Differentiate between Probability and Non-probability sampling
methods. Meaning of research design Types of research designs Meaning of
Probability and Non-probability sampling methods Differences
2. a. Different types of research
designs
Meaning of Research Design
It is a systematic plan of
what is to be done, how it will be done and how the data will
be analyzed. Research
design basically shows
what the major topics in the research are and their
details. It provides an outline of how the research will be carried out and
the methods that will be used. It includes an abstract of
the research study,
descriptors of the
research design, dependent and
independent variables, the
assumptions and limitations
of the research, research question hierarchy, sampling design and a
format for the dummy data, showing how data will be presented.
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2. b. Meaning of Probability and Non-probability sampling methods
Probability sample
Here, each member of the
universe has a known prospect of being selected and included
in the sample.
Any personal bias
is avoided. The
associate cannot use his concern in selection of sample items.
Example: Random sample and cluster sampling.
Probability sampling
techniques:
1. Random sampling.
2. Stratified random sampling.
3. Systematic sampling.
4. Cluster sampling.
5. Multi-stage sampling and
6. Area Sampling.
NON-PROBABILITY SAMPLING METHODS
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3. The important task ahead of the
researcher is to document the entire work done in the form of a well-structured
research report. Explain the report writing steps. What are the guidelines for writing
the research report?
Meaning of a Research Report
A document prepared by an
analyst or strategist who is a part of the investment research team in a stock
brokerage or investment bank. A research report may focus on a specific stock
or industry sector, a currency, commodity or fixed-income instrument, or even
on a geographic region or country. Research reports generally, but not always,
have "actionable" recommendations (i.e. investment ideas that
investors can act upon).
Report Writing Steps
Writing a
report, essay or
research paper is
a demanding, sometimes frustrating task, that can be made
more stressful by waiting until the
night before the assignment is due to
begin
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SEMESTER - 2
SUBJECT CODE & NAME BBA202: BUSINESS STRATEGY
1. What is business strategy? Explain the need for business strategy.
Meaning of business strategy
The word,
‘Strategy’ is derived from the
ancient Greek word ‘Strategos’, which is
a combination of two words –
‘stratos’ meaning ‘army’
(especially across a
terrain) and ‘agos’ meaning
‘to lead’. The
idea of strategy
has its origin
in military combat, where it was
important to envision and lead large scale operations. The core
element of strategy
in military operations
is rational planning. There is a striking similarity between the use of strategy in
military combat and business
operations. In both
the scenarios, the
organizations try to profit from their competitive edge, by
optimizing on their strengths.
The field
of strategy and strategic management had its origins in the 1960s, when academics
showed an interest
to study the
concept of strategy independently. Strategic
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2. Define strategic management.
What are the causes for failure of Strategic Management?
Definition of Strategic Management
Strategy is
an action that
managers take to
attain one or
more of the organization’s goals. Strategy can also
be defined as “A general direction, set for the company and its various
components to achieve a desired state in the future. Strategy results from the
detailed strategic planning process”.
Strategic Management
as a discipline
originated in the
1950s and 60s. Although there were numerous early contributors
to the literature, the most influential
pioneers were Alfred
D. Chandler, Philip
Selznick, Igor Ansoff, and Peter Drucker.
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3. Write a brief note on the following:
a) Core competencies and their
importance
b) Strategic leadership.
a) Core competencies and their importance
Core Competencies and
their Importance in
Strategy Formulation
The term
“Core Competency” has
its origin in
an article titled
“The Core Competence of
the Corporation”, written
by C. K.
Prahalad and Gary Hamel
for the Harvard
Business Review in
1990. In this
article, core competency has
been defined as
“The collective learning
and coordination skills behind
the firm's product
lines”. The authors
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b) Strategic leadership.
Strategic leadership
refers to those
leaders who are
responsible for the creation
as well as
the implementation of
the strategic vision
of the organization. The strategic leader of an organization needs
to provide the necessary direction in the following ways –
a) Vision
– An effective
leader has a
vision for the
growth of the organization. Normally, he is able to
predict future trends and is ahead of times in providing value to customers.
Due to
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PROGRAM - BBA
SEMESTER - 2
SUBJECT CODE & NAME - BBA 203 & FINANCIAL
ACCOUNTING
1. Journalize the following transactions in the books of Balu.
2004 Rs.
Jan. 1 Commenced business
with 25,000
Jan. 2 Goods purchased for
cash 15,000
Jan. 3 Paid freight 500
Jan. 7 Goods sold to Raj Kumar on
credit 5,000
Jan. 8 Paid for stationery 2,000
Jan.10 Paid for Rent 1,000
Jan.13 Cash received from Mohan
Das 15,400
Allowed him discount 600
Jan.15 Paid Premium 4,000
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2,000
|
2,000
|
||
Jan.10
|
Rent A/c. ………………… Dr.
|
||
Jan.13
|
Cash A/c ……………………… Dr.
|
||
Jan.15
|
Premium A/c …………. Dr.
|
||
Jan.20
|
Postage A/c ………… Dr.
|
||
|
Jan.25
|
Salaries A/c ………………. Dr.
To Cash A/c (Being the payment for salaries) |
||
|
Jan.30
|
Cash A/c ……………………… Dr.
To Commission A/c (Being the receipt of commission) |
||
|
|
Tota
|
||
2. Accountancy refers to a
systematic knowledge of accounting. It explains ‘why to do’ and ‘how to do’ of
various aspects of accounting. Explain the objectives of accounting and explain
the categories of users.
Objectives for Accounting
The basic objective of
accounting is to provide full, accurate and meaningful financial information
about the financial activities of a business to all those who have a right and
a need to have such information.
The main objectives of
accounting include:
·
Systematic
recording of all
business events or
transactions and subsequent posting
to ledger, to
finally prepare financial
statements - profit and loss
account and balance sheet.
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3. What do you understand by good
will? Explain the accounting treatment of goodwill at the time of admission.
Give journal entry for the below problem:
T and S are partners in a firm sharing
profit in the ratio 5:3. They admitted G as a new partner for 1/4th
share in the profit. G brings Rs.45,000 for her share of goodwill and
Rs.1,20,000 for capital. They have withdrawn the goodwill from the firm. Make
journal entries in
the books of
the firm after
the admission of
G. The new
profit sharing ratio will be 2:1:1.
Goodwill-Meaning
Goodwill generally
means the reputation
of the firm.
When a business
is doing its operations over a number of years, it may develop a good
name and reputation among the customers or society. In accounting parlance, it
can be called as “Goodwill”.
The goodwill of a firm
may earn extra profit for the business over a normal profit, which can be
called as “Super Normal Profit”. Thus, goodwill can be calculated as ….
Goodwill = Super Normal Profit –Normal
Profit.
Accounting treatment of goodwill at the time of admission
There are different
situations relating to the treatment of goodwill at the time of admission of a
new partner. These are discussed as under:
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4. Differentiate between trade
discount and cash discount. Enter the following transactions in Sadhana’s
simple cash book.
2010
April
1st April Balance
of cash in hand Rs.1500
8th April Purchased
goods for cash from X for Rs.320
15th April Sold
goods for Rs. 480 to Y for cash
20th April Received
commission Rs.65
22nd April Paid
Commission Rs.55
28th April Paid to Reena on account Rs.715
30th April Paid
salary to the office clerk Rs.100 and office rent Rs.60
Answer:-
Difference between
trade discount and cash discount is as follows:
|
Trade discount
|
Cash discount
|
|
1) It is reduction granted by a
supplier from the list price of goods or services bought other
than for prompt payment.
2)
It is allowed to promote the sales
3)
A separate trade discount account is not opened in the ledger because it is
shown by the way of deduction in the invoice itself.
4)
It may vary with the quantity purchased.
|
1) It is the reduction granted by
a supplier from the invoice price in consideration of immediate
payment or within a specified period
2)
It is allowed to encourage prompt payment
3)
Since it is not shown in the invoice, a separate cash discount account is
opened in the ledger
4)
It may vary with the period within which the payment is made.
|
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5. Final Accounts
are prepared at
the end of
the accounting year
with various adjustments. Explain
the features and objectives of final accounts.
Objectives of Final Accounts
A financial statement
should reflect true and fair view of the business affairs of the organization.
As these statements are used by various constituents of the society
/ regulators, they
need to reflect
true view of
the financial position of the
organization.
Financial statements
are required for
measuring the performance
of the business which
is indicated by
gross profit or
gross loss. Financial statements facilitate
the comparison of
trading results of
the current year with
those of the
previous year. International
Accounting Standards
Committee (IASC) stated
that the objective
of financial statements
is to provide information
about the enterprise
that is useful
to a wide
range of users in making economic
decisions.
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6. Prepare Trading,
Profit and Loss
Account and Balance
Sheet from the
following particulars as on 31st March 2012.
Trial Balance
|
Particulars
|
Dr. (Rs)
|
Cr. (Rs)
|
|
Capital / Drawings
|
1,400
|
10,000
|
|
Cash in hand
|
1,500
|
-
|
|
Bank overdraft @ 5%
|
-
|
2,000
|
|
Purchase and Sales
|
12,000
|
15,000
|
|
Returns
|
1,000
|
2,000
|
|
Establishments
charges
|
2,500
|
-
|
|
Taxes and Insurance
|
500
|
-
|
|
Provision for Doubtful
Debts
|
-
|
1,000
|
|
Bad Debts
|
500
|
-
|
|
Sundry Debtors and
Creditors
|
5,000
|
1,850
|
|
Commission
|
-
|
500
|
|
Investments
|
4,000
|
-
|
|
Stock on 1 April
2010
|
3,000
|
-
|
|
Furniture
|
600
|
-
|
|
Bills Receivable &
Bills payable
|
3,000
|
2,500
|
|
Collected Sales Tax
|
-
|
150
|
|
Total
|
35,000
|
35,000
|
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SUBJECT CODE & NAME BBA 204- Marketing Management
1. Explain the components of
traditional marketing mix in detail.
Ans- Marketing mix
An
organization or business needs to plan its marketing strategy in order to launch its
products in any
market. Such marketing
planning involves the usage
of the market information in order to assess the market conditions. In the
previous units, we have studied the definition of marketing, the
various concepts of marketing and marketing environment. These concepts help to define the framework
of a market for the organization. In order to
arrive at the right strategy for
a target
market, the
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2.Describe the methods of environmental analysis-SWOT, PEST.Strength,
Weakness, Opportunity,
SWOT
analysis with examples
Strengths:
characteristics of the business or team that give it an advantage over others
in the industry. For example, Microsoft’s strength is its operating system –
‘Windows and related
software applications’ is
used by a
large customer base all over the world.
Weaknesses: are
characteristics that place
the firm at
a disadvantage relative to
others. For example, weakness can be high attrition rate.
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3.The brand is the symbol of the product’s personality. It is developed
though diligent market research and is based on the customer’s needs and wants.
Explain the various steps which are undertaken in the formation of a brand with
examples.
Definition
of brand
In earlier
times, people bought
products and as
the demand was
greater than supply, companies
had a virtual
monopoly of the
market. It was
not necessary to have a brand, as people purchased the product based on
their needs. However, when
supply became greater
than demand, it
became necessary for companies to acquire and retain customers. In order
to create consumer loyalty, it became necessary to ensure that there was a
corporate personality for the
company. Such a
personality or image
created for the company came to be known as its Brand.
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4.Define Product mix. Explain the factors determine the decisions of the
Product mix.
Definition
of Product mix
A
product mix (also called product assortment) is the set of all product lines
and items that a particular seller offers for sale to buyers." An organisation with several product lines has a
product mix. Product mix need not
consist of related products.
In other words,
product mix is
"the composite of products
offered for sale
by a firm."
It is a
collection of products manufactured or
distributed by a
firm. For instance,
a firm manufactures watches, machinery
items, electric lamp
etc. Product mix
has four main characteristics or
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5.Define Green
Marketing. What are
the reasons for
which companies adopt
green
Definition
of Green marketing
Green
marketing is a type of marketing in which the products and
services of an organisation are sold to its customers, based on their
environmental benefits. The product or service is promoted so that it is
eco-friendly or that it is packaged in eco-friendly manner using recyclable
material. According to the American Marketing Association, “Green marketing is the marketing of products
that are presumed
to be environmentally safe”.
It is also called as Environmental
or Ecological marketing. This type of marketing covers a
range of activities
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6.Explain the personal,
socio-cultural,
Psychological determinants of
consumer behaviour.
Definition
The consumer
behaviour is a complex field of study as it involves several variable components.
Human behaviour is dependent on internal characters of the
individual as well
as the pressures
of the external
environment. Similarly,
consumer behaviour is
also dependent on
several intrinsic and extrinsic factors.
1. Personal determinants
There are
two main personal
factors which influence
an individual consumer, as
follows –
a. Consumer
demographics – These
are the factors
such as age, education level, income group, economic
capacity, etc, which determine the
buying behaviour of
consumers. For example,
a consumer from a
lower class may buy unbranded products which are low-priced, while a middle
class or upper class consumer may buy branded products with a better quality
and increased price.
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PROGRAM -
Bachelor of Business Administration- BBA
SEMESTER 2
SUBJECT CODE & NAME - BBA205 – MANAGEMENT
INFORMATION SYSTEM
1. Define MIS. Describe the
characteristics and functions of MIS
Writing the meaning of MIS
Computer Based
Information systems are
of vital importance
in modern organizations. System
professionals analyze, design,
develop, implement and manage
state-of-the-art
telecommunications,
multi-media and other computer-based information
systems. In addition
to maintaining traditional transaction processing
systems, today's IS
professionals are involved
in exciting developments in computing systems, such as decision support
and expert systems, database
development and enhancement, development and use
of Graphical User
Interfaces (GUI), systems
design using
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2. What do you mean by ERP? Describe the situations before and after the
existence of ERP. Explain the challenges involved in ERP.
Definition of ERP
Enterprise: Enterprise
is a complete
business consisting of
functions, divisions, and other
components which are
used to complete
specific objectives and tasks.
Enterprise includes people
achieving goals and objectives with the available resources.
Resources: Resources
are the assets
of any organization.
These assets are assigned
to activities and
are used in
the process of
producing an output, product or services.
Resources include money, man and material.
Enterprise Resource
Planning: It is an integrated
cross functional software that
reengineers manufacturing, distribution,
finance, human resources and other basic business processes of a company
to improve its efficiency, agility and
profitability. ERP is
built with a
vision to providing
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3. Explain the applications and
systems used in E-communication.
In e-business
world, e-communication system
is a backbone
of all processes whose
role is to
share information by
messages or store information to
be downloaded on
access by the
customer. This is
done through many applications
and systems. Most
popular and widely
used messaging systems are
e-mail & voice-mail.
Through these systems
both parties communicate on ongoing basis. It provides facilities to
store, delete and search mails,
supporting the reference need of the user. This system is popular when one to one communication is
needed.
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4. There is an information
explosion in today’s society. There are lot of advantages of DBMS like proper
maintenance of the data and maintaining security. Explain the process of data
transition using diagram and an example of your own.
A process-data diagram is a diagram that describes
processes and data that act as output of these processes. On the left side the
meta-process model can be viewed and on the right side the meta concept model
can be viewed.
A process-data diagram can
be seen as combination of an business process model and data model.
The
process-data diagram that is depicted at the right, gives an overview of all of
these activities/processes and deliverables. The four gray boxes depict the
four main implementation
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5. There are two investment plans
in the market whose details are given below based on which you need to decide
which investment plan you need to select. Suggest which investment plan you
prefer and why?
|
Particulars
|
Part A
|
Part B
|
|
Investment in Rs. Million
|
3
|
2.7
|
|
Savings/ gain per year in Rs. Million = S
|
1.0
|
0.75
|
|
No. of years savings or gain would occur = T
|
5
|
5
|
|
Discount Rate
|
12%
|
12%
|
Answer: -
Part A = 1
=
1 x 3.60477 = 3.60477
=
1 x 3.60477 = 3.60477
Therefore, NPV = 3.60477 –
3.00 = 0.60477
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6. Write short notes on the
following :
a)Transaction Processing System(TPS)
b)Knowledge Based System(KBS)
6. a . Transaction Processing System (TPS)
The act
of conducting or
carrying out a
deal or business
agreement, an exchange or trade,
as of ideas, money etc. A transaction is the smallest unit of business
activity, may be
uses of records are
themselves
transactions.Transactions are mainly observed at the bottom level of the
management. Plenty of operational
activities at the
bottom level result
in one or
more transactions. Every
transaction may be considered to generate information. The information
generated can be highly structured.
Structured information is easy
to process further.
Examples – payroll
system, transport ticket reservation system, purchase order
entry system, marks tabulation system etc.
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6. b. Concept of Knowledge Based System
KBS are
the systems based
on knowledge base.
Knowledge base is the
database maintained for knowledge management which provides the means for data
collections, organization and retrieval of knowledge. The knowledge management manages
the domain where
it creates and
enables an organization for
adoption of insights and experiences.
There are two types of
knowledge bases:
a. Machine
readable knowledge bases:
The knowledge base
helps the computer to
process
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