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DRIVE SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER III
SUBJECT CODE &
NAME
BBA 301-Legal and Regulatory Framework
1 What are the various kinds of agencies?
On the basis of extent of authority 5
On the basis of nature of work 5 10
2 Define the meaning of a ‘Cheque’.Explain the crossing of a cheque and its types.
Meaning of ‘cheque’ 3
Crossing of a cheque 3
Types of crossing 4 10
3 Explain different types of share capital.
Explanation 10 10
4 “CPA provides for the establishment of the central consumer protection council”.
Explain the objectives of the central council in the light of the above statement.
Explanation of objectives 10 10
5 What are the salient features of combination regulations under the Competition
Act 2002?
Features 10 10
6 List the features and precautions of Trade mark Act, 1999.
Listing of features 8
Listing of precautions 2 10
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ASSIGNMENT
DRIVE SPRING 2014
Program BBA
Semester 3
Subject code & name BBA302 – HUMAN RESOURCE MANAGEMENT
1 Define ‘Human resource Management’ (HRM). What are the features and
objectives of human resource management?
Definition of Human resource management
Features of HRM
Objectives of HRM
2
4
4
10
2 Define ‘recruitment’. What are the factors affecting recruitment?
Definition of recruitment
Factors affecting recruitment
2
8
10
3 Differentiate between personnel management and Human Resource Management.
Difference between Personnel Management and HRM 10 10
4
What is the purpose of performance appraisal? Explain the process of performance
appraisal.
Purpose of performance appraisal
Process of performance appraisal
3
7
10
5 What is meant by employee grievance? What are the causes of employee
grievances? Explain the need for employee counselling.
Meaning of employee grievance
Causes of employee grievances
3
3
10
Need for employee counselling. 4
6 Explain the need for employee induction program. What are the contents of
induction program?
Need for employee induction program
Contents of induction
6
4
10
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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 3
SUBJECT CODE & NAME BBA303: QUALITY MANAGEMENT
1 What is meant by ‘Quality’? What are the dimensions of quality?
Definition of Quality
Dimensions of quality
4
6
10
2 Differentiate between Mission and Vision Statements. Write a brief note on “quality
objectives”
a) Difference between Mission and Vision Statements
b) Quality Objectives
5
5
10
3 Explain the following:
a) Cost of quality
b) Kaizen
a) Explanation of ‘cost of quality’
b) Explanation of ‘Kaizen’
5
5
10
4 What is meant by Customer Focus? How do you handle customer complaints?
Meaning of Customer Focus
Handling customer complaints
3
7
10
5 What is ‘productivity’? Explain productivity factors.
Meaning of productivity
Explanation of productivity factors
4
6
10
6 Write short notes on the following:
(a) Quality Management Principles
(b) Deming Prize
(a) Short notes on Quality Management Principles
(b) Short notes on Deming Prize
5
5
10
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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 3
SUBJECT CODE & NAME
BBA 304 - Advertising and sales
1 Define advertising and discuss the various functions of advertising.
Meaning
Functions
4
6
10
2 Discuss in brief the various message strategies in advertising.
3 strategies 10 10
3 Observe any newspaper advertisement of any telecom company. What is the
target audience and what are benefits of choosing newspaper for advertisement.
Selection of appropriate advertisement
Identifying target audience
Advantages of newspaper advertisement
3
3
4
10
4 What is internet advertising? How is it different from Email advertising?
Internet advertising
difference
6
4
10
5 What are the various sales presentation techniques? Discuss.
Sales presentation techniques 10 10
6 Write short notes on:
a) Sales promotion
b) Personal selling
a) meaning and scope of sales promotion
b) meaning and objectives of personal selling
5
5
10
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